Popular Jewelry Designs Diamond Encrusted Gold Pieces for Rihanna Ahead of Superbowl

With Superbowl LVII, also known as the Rihannabowl, on the horizon, a series of commercials and activations have arisen in anticipation of football's biggest day of the year. But in building excitement for this year's halftime show by Rihanna, New York City's infamous Popular Jewelry has designed three custom pieces for the superstar/business mogul.Patronized by the likes Lil Uzi Vert, A$AP Rocky, Skepta, Playboi Carti, Kim Jones and more, Popular Jewelry has become a staple in New York City, es...